8-week group coaching program

Do you dream of a time when you’ll confidently say “I’m a professional photographer” when asked what you do for a living?

Do you talk yourself out of those dreams when you start to feel inadequate, doubtful and confused?

Do you find yourself thinking… where do I begin? How much would I charge? Are my photos good enough? Am I even ready for this?

Ditch the negative talk RIGHT NOW and start building the business you know you can!  Get step-by-step guidance from somebody who’s got a track record of helping other photographers turn their dreams into a lucrative business.

The Purposeful photographer course

will show you how to:

You want to be legit

You want to charge your worth

You want to feel like a professional


Being purposeful and intentional allows you the freedom to be the real YOU and create a business with your lifestyle at the center of it.

PURPOSEFUL: determined, resolute, resolved, firm, steadfast, single-minded, enthusiastic, ambitious, enterprising, motivated, driven, committed, dedicated, persistent, persevering, unwavering, unshakeable.

Now is your time

Are you persevering, unwavering and unshakeable?


Are you ready to get serious?

You’re done offering your friends shoots for free. 

People are offering to pay you, you just don’t know what to charge, how to invoice, how many photos to deliver, how to deliver the photos, where to advertise your work – all those nitty gritty details that make you feel as though you’re not ready.

But deep down, you KNOW that it won’t take you long to learn and you’re hungry to know more.


Don’t let your feelings of overwhelm stop you from moving forward. 

Doing nothing because you can’t make a decision, IS doing something – it’s choosing to stay right where you are.

"The price of inaction is far greater than the cost of making a mistake"

"After just one coaching call with Derryn, I booked 4 clients.

To call her a mentor is the understatement of the year! Her willingness to listen, guide and champion is unmatched.

Derryn freely shares her knowledge in a way the empowers those lucky to work with her. One of the things Derryn speaks of often is adding value and it shows in her interactions with her students.

It has changed the way that I value my work and my art.

Roberta Arnold



The details

Let's get technical

This is a live 8 week Group Program that will take you through the steps of creating a photography business, so that you can begin charging your worth and live a lifestyle that brings you joy and financial security.

The course consists of …

Lessons begin on the 16th September 2020.


Photography, marketing, and business administration

The goal is to have you up and running, booking clients, and earning profits after 8 weeks.

8 live lessons

Wednesday evening, 7-8:30pm

All lessons are recorded and available to you.

ongoing support

Be part of the Facebook group.

Ask questions, share your work, receive feedback.




MODULE 1: Your photos, your style

In this module we will cover the technical aspects of photography.

You’ll have immediate access to The Beginner’s Photography Course and in our first lesson we will discuss practical photography. 

After these two lessons, you will have a clear idea of your style and can begin creating a portfolio that sets you apart.

Topics covered in Module 1

MODULE 2: Branding + Marketing

Before you can stand out, you need to be clear on what you stand for. 

If you’re unclear, chances are your customers are too. Get clear on what you stand for so that you can identify your ‘Brand Hero’ and create a marketing strategy that will meet them where they are at. 

What if instead of having to seek out clients, clients found you? 

Doesn’t that sound like a dream?

There are tried and tested methods which lead to successful marketing and I will teach these to you.

After these lessons you will have a crystal clear idea on who to direct all your marketing efforts to, and where to reach them. 

Topics covered in Module 2

MODULE 3: Business Administration

This is (generally) the part of being a photographer that people most dislike and often overlook. 

For the success of your business, it is imperative that you get this right.

How you manage your business determines your profits, and at the end of the day, you’re running a business – aren’t you?

In this module, we worry less about how many ‘likes’ you have on your photos and more about how much money is in the bank account.

I will show you how I use my excel booking form to keep track of my money (I’ll share the template with you) and I will take you through my custom workflows on Studio Ninja complete with email templates, questionnaires and contracts.

After these lessons, you will start operating as a professional should. You’ll be efficient, organized and profitable. 

Topics covered in Module 3


beginner's course

I have spent time with many photographers who don’t realize that they are missing fundamental technical knowledge.

Having studied photography for 3 years, I am able to see where the gaps in your knowledge are and help with that bridge. Sometimes that requires going back to the basics. 

Value: R850


Professional photographer
Mother, Nikon ambassador, friend
Passionate teacher

I graduated in 2007 with a NDIP in photography and have been shooting ever since.

I specialize in wedding and portrait photography, and I love to photograph my little world at home.

I am a passionate believer in personal development and will take any opportunity I can to learn something new. So it comes naturally to me to teach others and encourage growth in those around me.

My mission is to share my knowledge and passion for photography with you so that you can find the same joy and expression that I do in the art form.

I understand the loneliness that can come from being a solo entrepreneur, and I want you to know that you don’t have to go at it alone! I have walked the road before you and I’m here to share what I have learnt, to support you and to be a friend who ‘gets it’.

Cart closes on Sunday the 13th at midnight

Classes begin on Wednesday the 16th at 19h00


Choose your plan

8-week Purposeful Photographer Group Program

One payment of...

R 6500
Before 15 September
  • Save R500

Two payments of...

R 3500
August + September

VIP TRACK (6 spots only)

The VIP track includes three 60 minute coaching calls with Derryn, plus anytime access to Derryn via Telegram. 

These calls are the perfect opportunity to work through challenging areas with a mentor. 

Create your offer, structure your pricing, create a sales page, design your sales funnel, define your editing style, select work for your portfolio – whatever you need!

One payment of

R 9000
One payment of
  • Payment plan available on request


Most definitely. This is the very reason that the classes are in the evenings from 7-8:30pm and that you will receive pre-recorded lessons.

Transitioning into professional photography can happen while employed, while studying or while travelling the world!

All the videos, and recorded live lessons will be uploaded into the course hub to which you’ll have full access.

I have included access to The Beginner Photography course for anyone who feels that they could benefit from a stronger foundation. 

This course covers all the fundamentals required to transition into professional photography.

During the technical lessons we will build on these fundamentals and learn skills that differentiate a professional from an amateur.

That’s OKAY.

They will be done over Zoom and recorded. The lessons will be uploaded and sent to you. Watch and rewatch them in your own time. 

Have you got a camera and a lens? GOOD! Then you have all that you’ll need.

Of course a high level professional camera is something to work towards, but it is not required and we will discuss why in our first lesson.

Yes. Just pop me an email and we can set up a time. I understand that you might have questions. I won’t try to convince you to sign up if I don’t think that you’re ready for this transformation. I only want to see you succeed.

I’d be really sad to see you go, but I understand that life happens. So yes, you will receive a full refund if the cancellation is done within 7 days of your purchase. Thereafter a cancellation fee will apply as per the Consumer Protection Act.

Click HERE

No problem. Feel free to pop me an email and we can address all of your questions.